She explains:

Last year, I stood before more than 1,000 workers at our company’s flagship factory and told them we were reducing their weekly hours from 40 to 32.

They cheered.

Why? Because they were keeping their jobs. With the housing industry in the worst downturn of our lifetimes, our workers feared for their futures. They’d seen others in our business cut jobs and even close plants in response to the prolonged housing slump. When they learned we wouldn’t be following suit, it was an emotional moment.

Read the full piece at the Fargo Forum. The article also ran in the Grand Forks (N.D.) Herald.

The “amazing builder skills” videos — showing incredible tricks executed with a tape measure, a “painting” of the Mona Lisa re-created with a nail gun and other construction-site stunts — are featured on the front page of today’s Forum of Fargo-Moorhead, the daily newspaper in Integrity’s hometown.

An excerpt from the story:

Fargo-based Integrity Windows and Doors has scored big on the Web site YouTube with a series of videos in which construction workers perform amazing feats with tools.

The five videos – one of which features a worker re-creating the “Mona Lisa” with a nail gun – have garnered more than 4 million online viewers, said Laurie Reding, the company’s director of marketing.

She laughed when asked if the tricks are real.

“I’m not going to tell you. That’s part of the fun with it,” she said.

Read the full story here, and you can watch all of the videos on Integrity’s Builder Blog.