Fargo, N.D. – The new IntegrityWindows.com is now launched, loaded with information for builders, remodelers, architects and consumers about durable, beautiful Integrity windows and doors made with Ultrex® pultruded fiberglass.

The revamped website is cleaner and easier to navigate, while offering even richer and more detailed information on Integrity’s industry-leading products. New video content tells the Integrity story in engaging and often-humorous ways. Dealers will appreciate an expanded and improved Dealer Locator function that will help customers find their nearest Integrity dealer.

“We listened to what our customers told us and added new features to the website based on their feedback,” said Becky Felling, Director of Marketing for Integrity Windows and Doors. “In today’s business world, the company website is a crucial point of contact with customers. On our improved website, both building pros and homeowners will find everything they need to make their building projects a success with Integrity.”

Site features include:

• Product pages with features, benefits and images
• Complete information on options, sizes and specs
• Enhanced dealer locator
• Product reviews
• An in-depth look at Ultrex, our patented pultruded fiberglass that’s eight times stronger than vinyl
• A new video series explaining the Ultrex Advantage
• Downloadable product brochures and catalogs
• Window and door basics for first-time buyers
• Resources on energy efficiency and sustainability
• Project planning ideas for remodeling and replacement
• The heritage of the Marvin family of brands
• A special section for building professionals with quick-search product resources and a Learning Lab
• An expanded media gallery of photos

Integrity offers a wide range of products in both standard and special sizes. Choices include the All Ultrex Series, with the superior performance of Ultrex throughout; the Wood-Ultrex Series, with tough Ultrex on the exterior and the warmth of real wood on the interior; and IMPACT Products, specially built to stand up to the most extreme weather conditions.

FARGO, N.D. — Dec. 20, 2011 – The new IntegrityWindows.com launched today, loaded with information for builders, remodelers, architects and consumers about durable, beautiful Integrity windows and doors made with Ultrex® pultruded fiberglass.

The revamped website is cleaner and easier to navigate, while offering richer and more detailed information on Integrity’s industry-leading products. New video content tells the Integrity story. Dealers will appreciate an expanded and improved Dealer Locator function to help customers find their nearest Integrity dealer.

“We listened to what our customers told us and added new features to the website based on their feedback,” said Becky Felling, Director of Marketing for Integrity Windows and Doors. “In today’s business world, the company website is a crucial point of contact with customers. On our improved website, both building pros and homeowners will find everything they need to make their building projects a success with Integrity.”

Site features include:

• Product pages with features, benefits and images
• Complete information on options, sizes and specs
• Enhanced dealer locator
• Product reviews
• An in-depth look at Ultrex, our patented pultruded fiberglass that’s eight times stronger than vinyl
• A new video series explaining the Ultrex Advantage
• Downloadable product brochures and catalogs
• Window and door basics for first-time buyers
• Resources on energy efficiency and sustainability
• Project planning ideas for remodeling and replacement
• The heritage of the Marvin family of brands
• A special section for building professionals with quick-search product resources and a Learning Lab
• An expanded media gallery of photos

 
Integrity offers a wide range of products in both standard and special sizes. Choices include the All Ultrex Series, with the superior performance of Ultrex throughout; the Wood-Ultrex Series, with tough Ultrex on the exterior and the warmth of real wood on the interior; and IMPACT Products, specially built to stand up to the most extreme weather conditions.

Huntington, N.Y., Sept. 20, 2011 – Lauto Group of Huntington, N.Y., has been honored as a Red Diamond Achiever by Integrity Windows and Doors. The award recognizes outstanding design, innovation, sustainability and quality in projects by the nation’s premier builders using Integrity products.

Photo caption (L-R): John Neil, Integrity territory manager; Elaina Beato, Integrity brand marketing manager; Anthony Lauto, owner Lauto Group; Jason Lavitt, co-president, Super Enterprises; Jackie Schepis, architectural support manager, Super Enterprises.

“Red Diamond Achievers represent the best of the builders,” said Becky Felling, director of marketing for Integrity Windows and Doors. “They’re well-run, forward-thinking businesses that bring a focus on quality and innovation to every job, whether it’s a renovation, a new home or a commercial project. We’re proud to have them use our products, and pleased to honor their achievements.”

Lauto Group was recognized for a remarkable beach house in Montauk, in Long Island’s exclusive Hamptons, that displays a rare combination of beauty, energy efficiency and advanced technology.

The five-bedroom, five-bath home achieved a Level 4 Energy Star rating – the highest rating possible. It includes an integrated technology system that monitors cooling, lighting, indoor air quality and geothermal heating.  Solar energy is provided by photovoltaic panels on its south facing roof. The home is pending LEED certification from the U.S. Green Building Council.

To withstand the severe weather conditions on the Atlantic coast, the home features IMPACT windows and doors from Integrity. IMPACT products are rated for winds up to 140 mph and are constructed of Ultrex®, a revolutionary pultruded fiberglass material. Ultrex resists corrosion and UV degradation while withstanding heat up to 350 degrees, making it perfectly suited to resist the salt, heat, sun, wind and humidity that accompany coastal living.

Lauto Group combines a precise attention to detail with a broad knowledge of the latest building technology, said owner Anthony Lauto. He strives to assemble the best team of professionals for each project to ensure the specific demands of each job are met. The use of Integrity windows and doors is a great fit with that philosophy, Lauto said.

“Integrity allows me to offer my customers a virtually indestructible, aesthetically pleasing, thermal performing window,” Lauto said. “It’s coastal-rated, environmentally friendly and energy efficient — and offered at a well-placed price point.”

Now builders can access product information on the job, in the truck, at the office

FARGO, N.D., August 29, 2011 – There’s a powerful new tool for builders and remodelers, but it won’t be found in any toolbox. It’s on the iPhone and iPad.

The Built to Perform® app from Integrity Windows and Doors puts the power of Ultrex® at every builder’s fingertips.  With this free app, builders, remodelers and architects can access a wealth of information from anywhere – on the job, in the truck, at the office

The app includes just about everything a builder or remodeler needs to spec a job with Integrity, America’s leading maker of Ultrex pultruded fiberglass windows and doors. The valuable information available for easy reference includes:

• Product catalogs
• Brochures
• All-new presentations
• Case studies
• Videos
• The Integrity blog feed
• An extensive photo gallery to explore for inspiration
• Links to the Integrity website for even more detailed product and performance specs

“We know how much our building customers value easy access to comprehensive product information,” said Becky Felling, director of marketing for Integrity Windows and Doors. “With the Built to Perform app for the iPhone and iPad, building professionals can get answers to their questions quickly and easily, no matter where they’re working.

“With this new app, we’re helping our building customers do their jobs more efficiently – and making it even easier to use our industry-leading products.”

The Integrity Built to Perform app is available for download from Apple’s iTunes store, via a link on IntegrityWindows.com. To download the app and view a demonstration video of the app on iPhone and iPad, visit www.integritywindows.com.

FARGO, N.D. – The Web is buzzing about building contractors with superhuman skills. These ninjas of the tool belt can throw a circular saw blade through a 2×4, snatch key rings from across the room with a steel tape measure and tattoo a rapid-fire portrait onto plywood with a nail gun.

More than 4 million online viewers have watched the “Amazing Builder Skills” video series, produced for Integrity Windows and Doors by the Martin/Williams agency of Minneapolis. Meanwhile, thousands of comments have been posted in viewer forums, debating whether or not these super-tool feats are for real.

One of the videos, “Superhuman Tape Measure Skills,” was the ninth most-watched entertainment video on YouTube in January and a daily No. 1 post on Digg.com. The videos have been featured on dozens of Web sites and TV shows around the world, including “Sports Nation” on ESPN2, The Best of YouTube.com and Fuji TV in Japan.

Are they fake or are they real? Watch and decide for yourself here.

At the same site, viewers can fling their own virtual tape measure and try other building games in the Integrity Skills Challenge, as well as register for quarterly prizes and learn about exciting new Integrity products.

The Skills Challenge campaign calls on contractors to show off their building skills through online games and tests of skill for chances to win prizes. While on the Skills Challenge site, trade pros can learn more about Integrity’s new product innovations, such as the All Ultrex Casement & Awning windows, which can be custom sized to fit almost any specification (a feature demonstrated by the amazing tape measuring skills). In addition, site visitors can customize and send video challenges to friends. An online quiz and blog within the Skills Challenge site also keep builders further engaged.

So, what about the “Amazing Builder Skills” videos: real or not?

Viewers have slowed down the videos, done stop-action analysis and dissected them frame by frame.

• “At 15 seconds, the movement of the tape measure in the reflection on the window is partially wrong,” wrote one online detective.
• “How can you not see that this is fake?” wrote another.

Other viewers believe.

• “Wish I had a special talent like that!” one commenter said.
• “I saw him do this trick on the news — this is real,” added another.

As one savvy viewer summed up the debate: “Not sure if it’s real, but even if it isn’t, it’s good editing and fun to watch. Awesome regardless.”

“The Amazing Builder Skills videos are in the spirit of the building industry, which values fun along with doing the best work possible,” said Laurie Reding, director of marketing for Integrity Windows and Doors.

“The videos are designed to inspire online debates regarding their authenticity,” Reding said. “The online conversation quickly revolved around trying to figure out who was behind the amazing videos. Within weeks, discussions were popping up around the globe.

“Builders are always striving to do the best work possible,” Reding said. “This means using the best products they can find and often, tapping into their competitive side. The drive to be the best in an industry where you are what you build is a quality Integrity® Windows and Doors shares with its customers. That’s why these videos have been created and crafted with such care that these incredible feats actually seem plausible. Are they real or not? Only you can decide.”